There are currently 5 million Canadians over the age of 65; a number that is expected to double in the next twenty-five years (1). As a result, it is no surprise that there are thousands of businesses out there that need to make a transition. How are you making yourself attractive to stand out in a crowded marketplace?


As a result of the aging population, we find ourselves in a market where the buyers have plenty of businesses to choose from. Both equity groups and private investors are now looking to take advantage of the oversaturated market and purchase small and medium sized businesses provided they fit their criteria of a profitable investment (2). This, in turn, has created a significant opportunity for small to mid sized businesses to capitalize on the eagerness of the private investors, provided they have positioned themselves to stand out in the crowd.


The key is identifying the elements of a business that are attractive to buyers. They are typically seeking a profitable, sustainable business with strong management. Evaluating your business based on these criteria is crucial. You can maximize the value of your company by ensuring its profitability and strengthening the management team so that the business can continue to operate effectively well after your retirement ā€“ exactly what a private investor is looking for.


The opportunity to profitably exit your business on your own terms may be here sooner than you think ā€“ are you ready?


Relevant Articles
(1) “Canadians In Context – Aging Population” – Employment and Social Development Canada
(2) “Making a Business Attractive to Buyers” – Colorado Springs Business Journal
Trevor Greenway

Trevor is the VP & Director of Client Services at EKSiT Strategies. He maintains close contact with our clients and guides them through the planning process to discover their exit options and develop a clear path to help them achieve their ideal outcome.